Where heritage meets precision
We specialise in custom-designed wedding outfits for the modern groom. Every piece starts with 18 body measurements, body scans, and a deep understanding of your style and story.
Available in Birmingham, Toronto,
or virtually.
Our expert stylists bring your vision to life, with royal-level detail and handcrafted precision.
Appointments are limited.

Experience the Sherwani King Journey
At Sherwani King, we ensure our grooms not only look their best but feel their best too. We believe that creating your perfect outfit is an art—a step-by-step journey to perfection where every detail matters. Here’s how we craft your ideal look:

Consultation Booking
Begin your experience with a personalized consultation. Book online or visit one of our boutique stores where our expert stylists listen to your ideas, dreams, and aspirations. This initial meeting sets the foundation for a creation that is uniquely yours.

Design Exploration
During the design exploration phase, we collaborate with you to craft your vision while ensuring your outfit:
- Reflects Your Personality
- Compliments Your Bride’s Look
- Aligns with Your Wedding Theme

Precision Measurements
A perfect garment starts with precision. Our team takes exact measurements, either in-store or through our guided online process, to create the blueprint for your custom attire, guaranteeing a flawless fit.

Craftsmanship in Action
Watch as your vision comes to life in the hands of our master artisans. Utilizing premium materials and traditional techniques, we meticulously craft each piece with exceptional attention to detail, transforming your ideas into a wearable work of art.

Final Fitting and Delivery
Your journey culminates with a final in-store fitting to ensure every element is perfected. Once you are delighted with the fit and finish, we deliver your custom attire, ready to shine on your special day. Step into the world of Sherwani King, where every stitch tells a story of passion, precision, and unparalleled craftsmanship. Your perfect attire awaits; experience the journey to sartorial excellence with us.
Our Clients
Legacy Meets Modern Elegance
Our surroundings shape who we are. At Sherwani King, we honour this timeless connection between identity and environment, where tradition meets
innovation and heritage is reimagined for today’s modern groom.
Founded in London in 1975, Sherwani King bridges the regal elegance of the East with the sharp sophistication of the West. Every design pays tribute to the cultural
richness of South Asia, inspired by the grandeur of royal legacies, from the
bravery of the Maharajas of Punjab to the opulence of the Nizams of
Hyderabad and the refined grace of Mughal courts.
We don’t just create clothing. We craft expressions of legacy, pride, and individuality, tailored for those who carry tradition forward with confidence.

History Refined for the Modern Groom
Sherwani King brings the finesse of 17th-century royal ateliers into the now, combining the meticulous craftsmanship of Mughal artisans with the majesty of South Indian tradition. The result? Sherwanis that feel as commanding as they look.
Our designs are rich in detail, bold in silhouette, and tailored for grooms who want more than just elegance. They want impact. It’s not about wearing history.
It’s about owning it.
Each piece is custom-built to honour the past and define your future.
World of Sherwani King
history
Bobby Shah opens Bobbys on Green Street, London, the UK’s first South Asian bridal boutique. With handcrafted bridal lehengas, regal sherwanis, and vibrant accessories under one roof, it quickly becomes a cultural landmark and a go-to destination for wedding fashion.

As demand for menswear grows, Bobbys introduces a groomswear line. Custom-fitted sherwanis, jodhpuris, and bandhgalas gain popularity, setting the foundation for a future brand devoted entirely to the groom.

Sherwani King is born out of the success of Bobbys, a brand dedicated solely to grooms. With its roots in tradition and its eyes on innovation, Sherwani King begins crafting statement pieces for modern men who want to honour their heritage in style.


Sherwani King introduces made-to-measure services, setting a new standard in groomswear. With consultations tailored to each groom, the brand begins offering a more personalised experience focused on fit, finish, and flair.


Sherwani King wins its first national award for Best Groomswear Provider at the British Asian Wedding Awards, recognising excellence in design, quality, and personalised service.

The brand wins its second award and gains recognition as one of the UK’s leading names in luxury groomswear, praised for its innovation and detail.

A third award crowns Sherwani King’s continuous growth in the bespoke menswear space, a testament to its mastery in tailoring and craftsmanship.

The brand opens a second boutique in Ickenham, West London, to meet increasing demand from the South. The expansion brings Sherwani King’s signature experience closer to a new generation of grooms.

Sherwani King wins its fourth Groomswear Supplier of the Year award, solidifying its status as a trusted name in luxury wedding fashion across the UK.

Sherwani King goes international with the launch of its boutique in Mississauga, Canada. With its signature service and styling now available globally, the legacy continues across borders, dressing grooms who seek heritage, luxury, and distinction.

Sherwani King expands its offering beyond traditional attire with the introduction of bespoke suits and tuxedos. This move redefines the brand’s place in formalwear, offering a complete range of groomswear under one roof.

Two major milestones mark this year.
First, Sherwani King expands its Birmingham presence with a second showroom, one exclusively dedicated to sherwanis and the other to suits and tuxedos.
Second, the brand begins its journey into North America with site surveys and inspections underway in New York, California, and Texas, setting the stage for the next chapter of global growth.






