We stopped offering it. Here is why, and what we would tell you instead.
We hired sherwanis for years. We do not any more, and it is worth being straight about the reason rather than quietly taking the page down.
A suit can be taken in. A sherwani mostly cannot. The garment sits on the shoulder and the chest — the two places tailoring cannot fake. A hem comes up, a waist comes in, but a shoulder that belongs to another man stays his. You see it immediately in photographs, and photographs are the whole point of the day.
Every sherwani we make is worked to eighteen measurements and a body scan. A hired one is worked to an average. That is the difference, and no amount of pinning closes it.
Hire stock is chosen for durability, not for how it looks on the third wearing. The good cloth goes to the grooms who buy. What is left on the hire rail is the plainer end of the range, and by the time it reaches you it has been through a season.
Hiring a decent sherwani in the UK runs to a few hundred pounds. Our rack starts at £290 — for a finished piece, altered free, that you own and can wear again. You hand the hired one back on Monday.
There is a rack in Solihull, and everything on it is physically in the room today. One of each — sizes are what they are. You can try it this week and take it home the same day. Alterations are included for as long as you own it.
Then hire was never the right question. Cloth chosen in the room, embroidery density set by you, cut to eighteen measurements. Hand-laid zardozi runs to twenty-two hours a panel, so we work back from a comfort date rather than your wedding date.
Groomsmen, fathers and brothers are where hire usually comes up, because nobody wants to spend twice. It is also where it fails most visibly — a row of men in garments cut for other men. Tell us who you are dressing and we will price the group properly.
We would rather say so plainly than waste your afternoon: we cannot help, and we do not know of anyone in the UK doing it well. If cost is the constraint, come and look at the rack first — most grooms who arrive asking about hire leave having bought, and pay less than they expected.
Where to see these: the wedding range.