Where Your Sherwani Is Made, and Who Makes It
By Athira, Solihull
Sooner or later, most grooms ask me the same thing, sometimes politely and sometimes straight out: do you actually make this, or do you order it in? It’s the right question. You’re about to trust someone with the piece you’ll be photographed in, and you want to know whether you’re dealing with a tailor or a middleman.
Here is the plain answer about how a made to measure sherwani comes together at Sherwani King.
Designed here, made to our patterns, fitted and finished here
That one line covers it. Every piece starts with a design conversation at the consultation, in Solihull, in Mississauga or over video. It’s cut to our own patterns. It’s made to eighteen measurements that we take ourselves. And it’s fitted, finished and altered by our own tailors.
Nothing is sourced, bought in or relabelled. The pieces are ours, and we’ve been making wedding clothes for South Asian grooms since 1975.
Why a made to measure sherwani needs eighteen measurements
A sherwani is a long, structured garment. It sits on the shoulders, closes at the throat, runs close through the chest and falls well past the hip. A standard size can be close in two or three of those places and wrong in the rest, and you only find out when you sit, stand or lift your arms in it.
Eighteen measurements is how we stop that happening. Each one exists because something goes wrong without it: a collar that pinches when you turn your head, a sleeve that rides up when you raise your hand, a length that looks right standing and wrong seated. You won’t notice most of them on the day. That’s the point.
How it fits if we’ve never cut for you before
This is the reasonable worry, and the answer is in the order things happen.
Nothing is cut until it’s agreed. The colour, the cloth, the cut and the work are all decided with you before anyone picks up scissors.
Then there are fittings. The piece is tried on you and adjusted, so it’s corrected against your actual shape, not a number on paper.
Alterations are free. If something needs changing after a fitting, the work costs you nothing until it’s right.
If you’re ordering from a distance
Over video, the same measurements are taken on the call, with someone at your end holding the tape. We check them against a size you already own, and nothing is cut until the numbers are verified. A good deal of the conversation happens on WhatsApp — photographs of the cloth, the embroidery and your piece as it progresses.
Alterations are still free on a virtual order; the one difference is that you cover the return shipping if a piece needs to come back to us for adjustment.
Who does the alterations
Our own tailors, at the showroom. The people who fit you are the people who adjust the piece, which is why a fitting with us is a working session rather than a try-on.
What this means for you
When a groom understands how the piece is made, he stops worrying about whether it will fit and starts thinking about what he wants it to say. That’s the conversation worth having. A custom piece takes eight to twelve weeks to make, plus fittings, so the earlier it starts, the more room there is to get every detail the way you want it.
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Questions grooms ask about how their sherwani is made
Where are your sherwanis made?
Designed here, made to our patterns, fitted and finished here. Every piece is cut to our own patterns and made to eighteen measurements we take ourselves, then fitted and finished by our own tailors.
Do you make them yourselves or order them in?
We make them. Nothing is bought in or relabelled. The design, the pattern, the measurements, the fittings and the finishing are all ours.
Who does the alterations?
Our own tailors, at the showroom. Alterations are free. On a virtual order, you cover return shipping if a piece needs to come back to us.
Why do you need eighteen measurements?
Because a sherwani is long and structured, and a standard size can be right in a few places and wrong in the rest. Each measurement prevents a specific problem — a tight collar, a sleeve that rides up, a length that looks wrong when you sit.
How do you know it will fit if you’ve never measured me before?
Nothing is cut until the specification is agreed, the piece is adjusted to you at fittings, and alterations are free until it’s right.
